A creative and engaging Transition Year English module focused on advertising, persuasion and media literacy.

This module introduces students to the world of advertising and helps them understand how adverts influence audiences through language, images, emotion and design. Students explore slogans, logos, target audiences, persuasive language, social campaigns, influencer marketing and common advertising tricks before creating their own final advertisement campaign.

This resource is ideal for a practical, project-based TY English unit and is suitable for mixed-ability classes.

What’s included:
Introduction to TY English and Advertising
Student-friendly worksheets and activities
Lessons on slogans, logos and target audience
Persuasive techniques including ethos, pathos and logos
Product ads vs social campaigns
Influencer marketing
Spotting advertising tricks
Truth in advertising
Final advert pitch task
Reflection and portfolio activities

Students will develop skills in critical thinking, media literacy, persuasive writing, creativity, public speaking, teamwork and reflection.

This module works well as a standalone TY English unit or as part of a full-year TY English programme. It is designed to be easy to follow, visually engaging and ready to use in class.