Explore the promotional mix with this video and activity worksheet combination.

The video investigates 5 common promotional techniques used by businesses as part of their promotional mix.

Promotional techniques covered in the video are:

Advertising
Sales promotion
Direct marketing
PR
Personal selling

Each promotional technique is also applied to McDonald’s.

The supporting activity worksheet contains a multiple choice quiz along with an activity for students to apply the promotional mix to a business of their choice. A suggested answer sheet is also available with the free download.