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91¶¶Òõ

Last updated

24 February 2018

pdf, 520.12 KB
pdf, 520.12 KB

NEW AQA 2015 Spec

This revision hand out considers the role of marketing and the setting of marketing objectives. It examines the various types of objective set by the marketing function and includes market share, sales growth, market growth and market size calculations. It also looks at some of the key internal and external influences acting upon marketing objectives.

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