Many parents are told to focus on screen time, but a more important question is often why children find it so difficult to switch off.

Inspired by themes from Toy Story 5, this guide explores persuasive design — the features built into apps, games and platforms that are designed to capture attention and encourage continued use. Parents will learn how notifications, autoplay, rewards and streaks can influence behaviour, why children can find these features difficult to resist and practical ways to support healthy digital habits at home.