Struggling to get students engaged at the start of lessons? This pack gives you 15 ready-to-use starters that get students working immediately.

Includes:

• 15 starter activities (approx. 5–6 weeks of lessons)
• Structured tasks to reinforce prior learning
• Activities designed to develop application of key marketing concepts
• Answers included for quick feedback

Covers:

• Marketing basics
• Market segmentation
• Market research
• Product
• Place (distribution)
• Pricing strategies
• Price and demand
• Promotion
• Branding and differentiation
• Niche vs mass marketing
• Product life cycle
• Boston Matrix
• Key terms and concepts
• Marketing mix (synoptic)
• Promotional mix (synoptic)

Use for:

• Lesson starters (5–10 minutes)
• Retrieval practice
• Reinforcing prior learning
• Building exam skills over time

Suitable for GCSE Business (AQA and other exam boards).

No preparation required. Ready to use in every lesson.