It’s Up to Us is based on the Terra Carta, a roadmap to sustainability issued by His Majesty King Charles III and his Sustainable Markets Initiative. The story explains in lyrical text how Nature operates in a world without humans. It then shows the damaging impact People have had on the Planet. It finishes by proposing a series of new pledges that we can all make – a Terra Carta – to help solve the problems. The beautiful poster includes the pledges.