This fun PowerPoint teaches children about persuasive techniques, using images and animations to make the ideas memorable and easy to remember. It aids pupils’ persuasive writing, but also gives pupils a new set of glasses with which they can make them more aware of the techniques used in persuasive media. It covers the use of persuasive techniques like appealing adjectives, catchy slogans, second person, imperative verbs, positive connotations and blinding with science. It is an ideal preparation for writing adverts, or brochures. It teaches that persuasive texts are consciously put together and constructed to achieve a purpose.