A set of 6 fully redesigned, bright and engaging worksheets covering Learning Aim A of Unit 3 (Using Social Media in Business) from the BTEC Level 3 National Diploma & Extended Diploma in Information Technology.

What’s included:

Worksheet 2 - Evaluating Use of Social Media
Students examine real business social media pages and assess their effectiveness, analysing target audience, post strategy, frequency, and engagement.

Worksheet 3 - Writing an Evaluation
Guides students through structured ‘point-evidence-explain’ evaluation grids to assess how businesses use social media to market and engage customers - great for building the written evaluation skills needed for the unit.

Worksheet 4 - Making Decisions About Social Media for Business
A group task where students act as consultants for one of seven real-world style businesses, producing a briefing document recommending social media platforms, analytics, and identifying limitations.

Worksheet 5 - Statistics Review (Who is Accessing What?)
Students use Pew Research data to analyse social media demographics, create bar charts, and draw conclusions about platform popularity, gender splits, and age profiles.

Worksheet 6 - Encouraging Interaction
Discussion and research-based activity exploring what drives social media engagement, the value of paid advertising, and how businesses can craft posts that encourage likes, shares, and comments.

Worksheet 7 - Keywords
Practical activity using Google Keyword Planner to research search terms, helping students understand how keyword strategy underpins a business’s online presence.

All content remains fully aligned to the BTEC specification. Files are provided as editable .docx Word documents so you can adapt them to suit your students.

BTEC Level 3 IT Unit 3 Social Media in Business Learning Aim A