This case studies covers Theme 1 topics including market positioning, supply and demand theory, and e-commerce. It includes two 4 mark questions and one 8 mark question. It’s to help students practice answering exam questions using a real-world context. The context used for this case study is adapted from a BBC article (cited within the worksheet).

Expected completion time: Depending on current understanding of learners, this resource could take 20 to 30 minutes to complete.

Suggested qualifications: A Level Business.