Explore what penetration pricing is and how Disney+ used penetration pricing to gain market share.

The 3 minute explainer video covers how Disney+ entered a crowded market, but through their pricing strategy, they were able to capture the attention of consumers and quickly gain traction.

The supporting activity worksheet contains a gap fill exercise for students to apply their understanding of penetration pricing.

The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.