The language of advertisements is packed with different persuasive techniques and appeals. All your student can learn and practice how persuasive language is used in a real-world setting in this easy-to-use, no-prep project.

The project focuses on analyzing persuasive techniques and appeals in infomercials or other kinds of advertisements. It’s designed in such a way that every student, regardless of their level of knowledge can show his/her full potential and participate actively. The infomercials add an element of engagement an fun that will engage even the most reluctant of learners.

The project can be used for assessment or as an exercise aimed at helping students practice analyzing the use of persuasive language in advertisements.

This bundle includes:

• A guide that provides all the preparation you need for this
  project
• A detailed advertisement analysis graphic organizer
• A ready-made curated YouTube playlist of carefully selected
  infomercials chock-full of different persuasive techniques for
  students to analyze
• A student sign-up table
• A grading rubric
• An extension activity idea – student-created infographics that
  present their learning in a visual way